Website Design & Development

Website Design & Development.

A Website That Works For Your Business — Not Just Sits There.

If your website isn’t guiding visitors toward action, it doesn’t matter how it looks — it’s just a digital placeholder. This is for businesses that need a site built around clear goals, intuitive structure, and the functionality to actually perform.

What it is.

We align your message, structure, and visual priorities so everything you publish feels consistent — and easier to act on.

Who it’s for.

What we deliver.

How it works.

  1. Discovery: goals, audience, and technical requirements
  2. We map structure, content priorities, and design direction
  3. We build, test, and hand off a site ready to launch

Next step.

Tell us what success looks like for your website and who you’re trying to reach. We’ll build something worth showing.

Branding a Bold Food Truck for Cutie Patootie Charcuterie.

strategic design for brands that want to scale.

2024 GDUSA Award Winner: Logo Design for Cutie Patootie
For Cutie Patootie, a Pensacola-based charcuterie food truck, we created an award-winning logo and a midcentury-inspired brand identity. Featuring bold overlays, varied stroke widths, and over 30 hand-drawn food illustrations, the design system extends across the truck wrap, menus, and printed materials—built to turn heads at events and on the street.

Design Challengee.

Jesse set out to launch Cutie Patootie, a Pensacola-based food truck celebrating the craft of sandwich-making and charcuterie. The concept was strong, but the business had no visual identity—no logo, no menus, no cohesive look. In a competitive, year-round food truck market, they needed standout food truck branding, a bold vehicle wrap design, and a system flexible enough to grow with them. Just as important, the brand needed to be built with practical assets—templates, typography, and custom graphics—that the client could carry forward on their own.

Design Goal.

The goal was to create a full brand identity that the family behind Cutie Patootie would be proud to grow with—something fun, memorable, and unmistakably theirs. The project called for a playful logo, a charming brand mascot, and a bold food truck design that would stand out on the streets of Pensacola. Every element—from typography to iconography—had to work hard across print, digital, and physical formats, setting the tone for everything from menus to merchandise.

My Role.

Graphic designer and illustrator leading bran strategy, logo design, and over 30 custom illustrations. Acted as a thought partner and advised on midcentury design best practices.

Deliverables.

Holy Carp designed my brand for my food truck and really helped it come to life…People call it “a vibe” now. The design process was incredibly iterative and I would recommend Holy Carp to literally anyone who cares about how their customers think of and interact with their brand. Jesse HollettCutie Patootie, Florida

Visual Concept Development .

We collaborated closely with the client, sharing Pinterest boards, exchanging outside references, and diving into the heart of the business. That partnership helped shape a distinctive visual identity grounded in their original vision.

The Cutie Patootie brand began with the idea of charcuterie as a curated palette—vibrant, textured, and inviting. We explored this through abstract food icons, varied line weights, and expressive strokes, drawing from mid-century inspiration. The final logo reflects those early visual experiments—bright, dynamic, and playful.

Logo Refinement.

We went through two main rounds of revisions to finalize a logo layout that worked across three distinct formats. During the food truck design phase, we made additional tweaks to ensure the logo displayed cleanly at scale and on mobile devices.

Typography & Style.

The lettering draws from mid-century design, using a mix of typefaces—a common stylistic choice of the era. This created a nostalgic, yet modern look that felt approachable and unique to the brand.

Truck Wrap & Signage.

We explored several production techniques including hand lettering, partial vinyl graphics, and neon signage. Ultimately, we executed a full vinyl wrap to deliver a clean, eye-catching presence on the street.

Food-Inspired Illustrations.

We created original illustrations that reflected the truck’s offerings—fresh cheeses, gourmet sandwiches, and finely crafted products—using bold lines, color overlays, and gestural strokes to tie everything back to the brand’s energetic visual language.

got questions? we’ve got answers.

No — we’ll help you figure out what each page needs to say and in what order. If you have content, great. If not, we’ll work with what you have and guide you through the gaps.

We don’t use templates — full stop. Every site we build is designed custom from the ground up, built specifically around your goals, your audience, and your brand. Nothing is recycled, nothing is pre-made. You get something built entirely for you.

It depends on the size and complexity of your site.  We’ll give you a clear timeline before anything begins.

Yes. We build with usability in mind — so you’re not dependent on us for every small change. We’ll make sure you know how to manage it before we hand it off.

That works too. We’ll review what you have, identify what’s holding it back, and recommend whether it needs a refresh or a full rebuild — so you’re not spending more than you need to.